The Special Event, the most important convention of the event industry announced the Winners of its Awards during a amazing fancy Gala on January 27th in Tampa, FL.
I am thrilled to announce you that the first wedding I worked on during my internship at Unique Weddings by Alexis won the Award of “BestWedding: Budget $1,000 and above”!
I am so excited that I had the chance to be part of it. It was one of the most detail oriented wedding I worked on, as you may see in my picture, we had to work barefoot because the entire ballroom had been re-carpeted in white for the occasion.
To celebrate it, here is a video of the wedding made my Brett Culp, one of the most famous videographer of the country. (If you pay attention you can see my pink cardigan on the bottom left at 0:19)
You can see some other pictures on my older post, the first one is the wedding and the last one is the casino themed rehearsal dinner at the Top of the Hub
Posted by Claire on January 30, 2012
Nowadays everyone knows what is a QR code (if you don’t: QR Code) and as I am an early adopter I have used QR codes for a while on brochures I had to design, on poster for the non-profit I was involved in, in my business card… I scan them from every support from ads in the transports to magazines through promotional cookies. So far I saw a lot of boring use of the QR Codes like solely providing a link to the company website.
But I just discovered the ultime use of QR codes: Event invitations! Tiffany shipped 3,000 cookies with a QR code that linked to the invitation for the Fashion Night Out of the Brand. Isn’t that great?
Posted by Claire on January 29, 2012
On the night of January 13th, a Cruise ship called Costa Concordia hit a rock that ripped a hole in the hull, although the route of the ship had been set electronically before it left the Harbor. The vessel was transporting more than 4,000 passengers. Following the tragedy, at least 15 people are reported dead, and the injured are countless.
According to the company the only cause of the shipwreck was a human error. Indeed it seems like the captain did a maneuver to navigate closer to the Tuscan Island for the beauty of the landscape. This very caring captain abandoned the ship with the crew and the passengers as soon as he understood that the boat was sinking.
He is now under custody with criminal charges and the shares of the Carnival Corp, which is the largest cruise operator worldwide, dropped after the disaster.
It is interesting to think now about the consequences of this tragedy. On the one hand for Costa Cruise and Carnival Corporation which hired Francesco Schettino, the man who had an inadequate behavior for a ship captain. But more importantly, on the other hand for the whole cruise industry, because potential passenger may now be scared to book a trip although this accident was due to the captain’s error. All safety and emergency response procedures and practices should be reviewed, as we can hardly believe that exactly 100 years after the sinking of the Titanic people can still die during a cruise.
Posted by Claire on January 20, 2012
Happy New Year from some of the top agencies.
Posted by Claire on January 17, 2012
For our class blog I had to answer several question about me. Here are my answers!
Name: Claire Souchet
Hometown: Paris, France
Why did you choose GMCA?
The global dimension of the program particularly attracted me. The immersion in global and cross-cultural environments in marketing and advertising is very important nowadays when worldwide competition, market integration and cultural lifestyles and values redefine the segmentation of markets by challenging traditional national boundaries.
I was also particularly attracted by the professional orientation of the program, especially the Cap Stone, two-week experience for a real campaign.
Have you ever worked in your industry?
I have been doing an internship within a wedding planning company in Boston, in which I have been taking part in the planning and organization processes of several events as well as in the online communication and advertising of the company. Such an experience in event planning, in which the relationships with customers are essential, has deeply strengthened my original inclination for marketing management, branding and interactive communication.
I still do not really know in which specific field i would like to work, Marketing, PR, Advertising… However with the knowledge I am getting from GMCA, my previous background and my personal interest for event planning I choose to do an internship in wedding planning. As I mentioned in the previous question I completed several task both in event planning and online communication and advertising.
I really enjoyed the two parts of my internship which I, in all likelihood, expect to find in my future professional activities, namely the event planning on the one hand and the social media marketing.
While I was doing an internship at the DA office in Paris few years ago, I had to leave the office to go on a crime scene… I was wearing the nice ivory muslin skirt on the picture above!
If you could be any fictitious character, who and why?
Dirk Pitt, main character of Clive Cussler’s Novel. He is an extreme diver, fearless and adventurous world traveler but also smart and meticulous. He lives in a disused hangar near DC airport, where he collects old cars and drinks the most exquisite tequila.
Posted by Claire on January 17, 2012
Few months ago I presented the French movie The Artist, I am glad to announce today that the movie got 3 Golden Globes yesterday evening, including best actor, best musical score.
Most people talk about the American Dream. With the story of Jean Dujardin we can see how hard work pay. Indeed, he started his career as a locksmith and after his military duty he started his acting career in small bars before getting real opportunities on TV. At that time, his agent told him he would never play in a movie because his face was too expressive, as he told yesterday after he received his award. Two of his films were really funny: the OSS 117 serie in which Jean Dujardin plays a spy really narrow minded, parodying the James Bond role.
I did not have the time to watch it during my trip in France but I will definitely watch it here!
Posted by Claire on January 16, 2012
During the class of Marketing Management in a Global Environment, we studied the VOSS Water case. This case presented VOSS, the Premium brand from Norway. The positioning of the product is high-end and everything has been considered to create a strong brand image, from the packaging designed by the former creative director of Calvin Klein, to the distribution channel. VOSS uses an exclusive distribution and has been for a long period exclusively an on-premise water, only found in restaurant, hotels and clubs.
In France, I had the opportunity to drink some Chateldon. Chateldon, also known as ”the water of the sun”, was the first mineral water being bottled and transported in France. Indeed in 1650 a doctor told to the Sun King (Louis XIV) that this water had medicinal properties. The King then chose it for his daily usage, as well as for major events in the Kingdom, including his own wedding. The water was transported by mule from Chateldon to Versailles (almost 300 miles). Currently the Chateldon is an On-Premise water, only found in french luxury hotels and restaurants.
An interesting question may be why such exclusive water is not as famous as some more casual waters such as VOSS? Is there a marketing choice or a marketing mistake?
The choice could be that this water is so prestigious that it is reserved for insiders, enjoyed like a “speak easy” water. However the mistake is that an important communication on the quality and on the history of the Chateldon water may have raise interest both for the water itself but also for the restaurants that serve it. Even if places like the Fouquet’s, or the Lutetia don’t really need additional advertising according to their leading position, several other restaurants may benefit from this image in the foreign tourists’ mind.
Who wouldn’t try the water that the most beloved King use to drink? It’s almost like being part of the Royal Court…
Posted by Claire on January 15, 2012
In a subway station in Paris, IKEA, the swedish furniture retailer, created a loft where 5 roommates will live for one entire week. The brand releases a video everyday on Youtube to advertise its smart solutions for small apartments.
This type of marketing as already been used by the brand in Australia last year. Indeed, 100 Facebook fans won a sleepover at their local store, testing the different spaces from kitchen to bed, through the living room.
Posted by Claire on January 13, 2012
During the holiday I received a very special gift from a very special friend (yes Laurianne I know you will read this): a baby bottle of Pink Nicolas Feuillatte in its tiny and cute Pink Jacket.
This nice and innovative packaging on a bottle of champagne reminded me of the master in the art of bottle packaging: La Veuve Clicquot. Indeed, in 1873 La Veuve Clicquot released a special edition with a yellow label. Since then the Brand kept on innovating, in collaboration with worldwide famous and different artists and designers such as Pucci or Porsche Design for creating packaging every time more fancy and unexpected. From the bricks to build a wall to the bottle sized fridge through ice box and tote bags. Have a look to some of the design imagined by La Veuve Clicquot.
Posted by Claire on January 12, 2012
Pommard, Meursault, Côtes-de-Beaune, have you ever wonder where those wines come from?
I spend some days in Burgundy during my french trip both in Côte d’Or and Yonne, mainly in Beaune where the annual auction at the Hospices (former hospital) set the tendencies for the wine’s price for the year.
Of course, aside of the important cultural part, I took the time to enjoy the local gastronomy. From home made recipes with fresh products bought in local butcher and cheesemonger to dinners in the most exclusive restaurants (La Côte Saint Jacques in Joigny and Le Benaton in Beaune). Forget all the fantasy and clichés that you ever dreamed of about France: The reality is even better. Therefore I need to do an warning: if you have a weak stomach that is not use to exotic food you should not watch the pictures bellow! If you don’t have any issue with food, I let you enjoy! (Click on the picture to enlarge it)
Unfortunately I did not take a picture of everything I ate during the 3 weeks of break but it is a teaser: go to France to see the rest of our food specialties.
Posted by Claire on January 10, 2012