In a subway station in Paris, IKEA, the swedish furniture retailer, created a loft where 5 roommates will live for one entire week. The brand releases a video everyday on Youtube to advertise its smart solutions for small apartments.
This type of marketing as already been used by the brand in Australia last year. Indeed, 100 Facebook fans won a sleepover at their local store, testing the different spaces from kitchen to bed, through the living room.
