Lego just released a great campaign letting the audience who are the characters on the ads.
Do you have an idea?
All posts in category Creativity
The secret in the Lego Print Ad
Posted by Claire on April 3, 2012
http://clairesouchet.wordpress.com/2012/04/03/the-secret-in-the-lego-print-ad/
Mini thanks its drivers for the 10th Birthday of the Brand in Canada
Last week Mini Canada owners were shown some red-light love with impromptu birthday celebrations in Toronto, Montreal and Vancouver to celebrate the car co’s 10th anniversary in Canada.
When a Mini Canada driver pulled up to a stoplight, a street team from Taxi 2 and Smak Toronto surrounded the car and busted out a small party, complete with streamers, balloons and music. Once the party was over (when the light turned green), the driver was given a commemorative keychain to thank them for taking part in the celebration.
The celebrations were launched as a way to thank as many Mini Canada drivers as possible for owning the car.
“We started talking about thanking each individual Mini driver personally and then thought, what about going out and trying to thank them one car at a time,” he says. “I guess we could have sent an email blast but we wanted to do something personal.”
Posted by Claire on March 26, 2012
http://clairesouchet.wordpress.com/2012/03/26/mini-thanks-its-drivers-for-the-10th-birthday-of-the-brand-in-canada/
World’s first all-diamond ring
The swiss Jeweler Shawish unveiled the first ring carved entirely out of a 150-carat diamond after an entire year of work.
If it’s the ring of your dreams you can have it for just… $68 million!
Posted by Claire on March 23, 2012
http://clairesouchet.wordpress.com/2012/03/23/worlds-first-all-diamond-ring/
Dogs at work
During my job hunt, I have seen different perks in several different companies. The one I am the most attracted in is the “Dog at Work Day“. I believe it is a great initiative that companies should extend to having dogs at work every day.
17% of US including Google and Amazon already took the step of allowing pets at work everyday. What refrain others?
A study conducted by the Central Michigan University, mentioned by The Economist, shows that dog presence makes people collaborate more efficiently.
Even if it may be seen as a distraction, the benefits of allowing dogs at work are broadly known. Dogs are the Men’s best friends for a reason. Dogs make people happy, ease tensions and enhance creativity.
With dogs at work the absenteeism is lower and people work longer hours. Dogs allow employees to take a break. People like me who don’t smoke and don’t drink coffee often don’t take a break. Taking breaks improve productivity and dogs are a good alibi to do so.
I don’t own a dog yet, it is one of my wishes for the future. But for the moment I don’t want to adopt one because both me and my boyfriend are about to start our career with long hours, week end at work etc. I don’t want my dog to get bored at home while I am working and I want to enjoy its presence.
So employers have a look to this book and welcome pets at the office!
Posted by Claire on March 20, 2012
http://clairesouchet.wordpress.com/2012/03/20/dogs-at-work/
Hipster Branding
Here are several examples of brand logos redesigned for Hipster by the blog Hipster Branding. It make me remember my post about minimalist packaging. What do you think about it?
Posted by Claire on March 15, 2012
http://clairesouchet.wordpress.com/2012/03/15/hipster-branding/
Moderate noise for higher creativity
According to a research by both the University of Illinois and the University of Virginia, a moderate background noise around 70 decibels increase the creativity. Indeed, this study shows that this limited noise makes mental processing more difficult, which activates abstract cognition and therefore enhances creative performance.
So what noise should you listen to in order to increase your creativity? 70 decibels can be: average radio, street noise,vacuum cleaner…
Source: WSJ
Posted by Claire on March 13, 2012
http://clairesouchet.wordpress.com/2012/03/13/moderate-noise-for-higher-creativity/
Yes, soap advertising is a big deal in France
In Global Advertising class on Feb 29th we studied the Cleopatra Case and had a debate about the brand TV ad
Everyone was shocked by the grandiloquence of this ad, thinking that it was definitely too much for a soap. I explained that in Europe this would be seen as a good ad.
2 reasons:
First due to our Mediterranean origins we know everything about Cleopatra and her habits to have donkey milk bath in order to have the most beautiful skin. We also know the jokes about her nose that may have change the face of the world if it had be different.
Second, in France we are use to huge soap ads, as you can see in the samples below.
What do you think? Should the brands produce fancier soap ad in North America? After all everyone love the Old Spice ad!
Posted by Claire on March 2, 2012
http://clairesouchet.wordpress.com/2012/03/02/yes-soap-advertising-is-a-big-deal-in-france/
TED Jenna McCarthy: What you don’t know about marriage
What could be a better Valentine’s day post? Jenna McCarthy gives us all the secrets about life lasting marriage in a TED Talk! Did you know that married couple are richer, healthier, happier and have more sex than other people? Discover how to live happily ever after (and longer than single people), you just need to follow those tips,including:
- Drink alcohol
- Do not get fit: let your man get fatter
- Do not win a Best Actress Oscar” (Sorry for the actresses who may read me)
- Do not watch romantic comedies
Happy Valentine’s Day
Posted by Claire on February 14, 2012
http://clairesouchet.wordpress.com/2012/02/14/ted-jenna-mccarthy-what-you-dont-know-about-marriage/
Happy Valentine’s day by JWT
JWT reminds us that tomorrow is Valentine’s day. Don’t forget to shave guys!
Posted by Claire on February 13, 2012
http://clairesouchet.wordpress.com/2012/02/13/happy-valentines-day-by-jwt/
Glassboy: Life is Fragile
Really nice ad from Israel for the road safety by Roni Kleiner. Really interesting approach that is less agressive than the bloody ones that don’t have any impact anymore. However it is weird that we don’t really know for who this ad was made.
Posted by Claire on February 7, 2012
http://clairesouchet.wordpress.com/2012/02/07/glassboy-life-is-fragile/
