Pommard, Meursault, Côtes-de-Beaune, have you ever wonder where those wines come from?
I spend some days in Burgundy during my french trip both in Côte d’Or and Yonne, mainly in Beaune where the annual auction at the Hospices (former hospital) set the tendencies for the wine’s price for the year.
Of course, aside of the important cultural part, I took the time to enjoy the local gastronomy. From home made recipes with fresh products bought in local butcher and cheesemonger to dinners in the most exclusive restaurants (La Côte Saint Jacques in Joigny and Le Benaton in Beaune). Forget all the fantasy and clichés that you ever dreamed of about France: The reality is even better. Therefore I need to do an warning: if you have a weak stomach that is not use to exotic food you should not watch the pictures bellow! If you don’t have any issue with food, I let you enjoy! (Click on the picture to enlarge it)
Unfortunately I did not take a picture of everything I ate during the 3 weeks of break but it is a teaser: go to France to see the rest of our food specialties.
Posted by Claire on January 10, 2012
Sometimes browsing the business news we can find some priceless article. On LeMonde.fr I found this article about the well known Brand McDonald’s (McDo for the Frenchies) featuring a map representing of all the 13 000 restaurants in the United States.
But for me the best part was the info about the Chain in France. I did not know that my country was the second largest market worldwide for McDonald’s with more than 1200 restaurants after 30 years of presence on the territory. Indeed France is supposed to disregard fast food and more broadly everything coming from the US, with an unlimited pride. Moreover, my textbook for the Class of Marketing Management in a Global Envrionment has a picture of Jose Bove with the caption about the ransacking of a McDo in France, illustrating the political risk to assess for the Country Attractiveness. We may still notice that in Corse (the Island in the Mediterranean Sea in the south of France) there is no McDonald’s at all, officially ”Because of logistic issues”, but everyone knows that because of the important amount of local terrorism and independence movements on this Island this is not the best climate for the implantation of a Global Brand…
One of the reason why McDonald’s is so popular in France (despite the higher Big Mac Price on the Economist’s Big Mac Index) may be the higher quality of the sandwich. One of the main reasons may be the importance of the selection of the suppliers, especially according to the country of origin of the meat. Another one is the diversity of the sandwiches adapted to the local tastes and the seasons.
Some of my favorite seasonal burgers of all time (I must confess that I was addicted to McDonald’s) were:
- The 280, featuring 280g of beef meat (0.7 pounds) in a smooth ciabatta bread. I am still debating with myself about which one I preferred, the Original or the Au Poivre…
- The Raclette with Raclette cheese, bacon, lardon (small dices of bacon), cheese sauce and even more cheese, and grated cheese on the top
- The Big Tasty, supposed to remind us of the original country of McDonald’s, featuring a secret sauce with smoked taste, and bacons.
To conclude this article I would say: You American if you travel to Paris, between two Pierre Hermé Macaroon
try the French McDo!
Posted by Claire on November 13, 2011
Friday, we did a group presentation in class about Nokia, its raise and decline. We notice the lack of story telling of the Brand, the distance with the original “connecting people” and more important the lack of consistency between all the ad campaign. I just read something about the launch of the French promotion of the Nokia Lumia (announced in NokiaWorld, the Lumia is the first joint product between Nokia and Windows Phone OS). This campaign called The Amazing Calls, feature a website with a Nokia Lumia supposed to ring at a random moment during the day, the first person who answer get a gift. Great idea so far. However the video advertising this contest is the anti-connecting people ad:
I think it is a little bit sad, although this ad is consistent with the high individualism rate on Hofstede Cultural Dimension, it is an other alienation of the “connecting people message”.
Still, I am looking forward to see what campaigns are launched all over the World!
PS: A little gift for those who don’t answer the phone fast enough: The favorite Nokia ad of my team. As Julia said, if there is some kid or some stomach weak person in the room, please leave now.
Posted by Claire on November 6, 2011
Sometime a movie stand out from the crowd of blockbusters. The Artist seems to be this kind of movies. This one of a kind movie is a silent one and it is really a bold bet to create such a production. I am looking forward to watching it when it will arrive in the US (or when I will go back to France for Christmas).
To be continued…
Posted by Claire on October 17, 2011