For our class blog I had to answer several question about me. Here are my answers!
Name: Claire Souchet
Hometown: Paris, France
Why did you choose GMCA?
The global dimension of the program particularly attracted me. The immersion in global and cross-cultural environments in marketing and advertising is very important nowadays when worldwide competition, market integration and cultural lifestyles and values redefine the segmentation of markets by challenging traditional national boundaries.
I was also particularly attracted by the professional orientation of the program, especially the Cap Stone, two-week experience for a real campaign.
Have you ever worked in your industry?
I have been doing an internship within a wedding planning company in Boston, in which I have been taking part in the planning and organization processes of several events as well as in the online communication and advertising of the company. Such an experience in event planning, in which the relationships with customers are essential, has deeply strengthened my original inclination for marketing management, branding and interactive communication.
I still do not really know in which specific field i would like to work, Marketing, PR, Advertising… However with the knowledge I am getting from GMCA, my previous background and my personal interest for event planning I choose to do an internship in wedding planning. As I mentioned in the previous question I completed several task both in event planning and online communication and advertising.
I really enjoyed the two parts of my internship which I, in all likelihood, expect to find in my future professional activities, namely the event planning on the one hand and the social media marketing.
While I was doing an internship at the DA office in Paris few years ago, I had to leave the office to go on a crime scene… I was wearing the nice ivory muslin skirt on the picture above!
If you could be any fictitious character, who and why?
Dirk Pitt, main character of Clive Cussler’s Novel. He is an extreme diver, fearless and adventurous world traveler but also smart and meticulous. He lives in a disused hangar near DC airport, where he collects old cars and drinks the most exquisite tequila.